If the store who sold you your skates does not have a specialty in skates but also sells tents, pajamas and tires – chances are the person who sold you your skates didn’t know exactly what they were doing. This could result in an improper fit and be the reason your feet hurt. Most hockey shops and dedicated skate shops have a machine that can heat up the skates and make the padding pliable and soft. You then lace the skate up tightly and sit down with the runners (blade) flat on the floor for 15 minutes. You should avoid walking or flexing the boot when you do this process. The boot will mold to your foot shape and retain a memory. This process is called Baking and greatly reduces break in time.