Pay per click is the most popular type of advertisement. Each advertiser pays differently and you are paid when visitors click on an ad. [3] X Research source Pay per impression pays according to the amount of times the ad is displayed on your website. This means that for every thousand times the ad is displayed, you get paid. Each advertiser pays differently but typically the amount will be small since all it takes is for someone to open your web page. Pay per sale will generate the most money but it also does not happen as frequently as pay per click and pay per impression. This type of ad requires your visitor to not only click on the ad but purchase an item or sign up for a service.

Choose a banner style or text style ad. Banners are permanent ads that stay in a fixed position on your website. Text ads are temporary. If you have chosen an affiliate program that does the work for you, ads will be placed on your website that match the content written on the page. This way, the ads are relating to your content and mostly are of interest to your readers.