If you haven’t already set up Business Manager, you can click the blue Create Account button to create an account—this will link your business page(s) to Business Manager. Once you give your assistant access, they’ll be able to create posts and stories, as well as access your Instagram inbox and comments, through Business Manager.

Click the Add button. Click Connect Your Instagram Account and log in to Instagram. Select the assets you want to link to Instagram and click Finish.

The “Employee Access” role ensures that your assistant only has the permissions you assign them. [3] X Research source If you want to give full control of every aspect of your business in Business Manager, you can choose Admin instead.

Your assistant will now need to check their email or look for a notification in Facebook to accept the invitation. If they don’t receive an email or notification, have them go to https://www. facebook. com/pages/?category=invites to accept the invitation.

Click People under Users. Select the employee. Click Add Assets. Click Instagram accounts. Select the Instagram account. Use the sliders to toggle on the access you want your employee to have, such as the ability to create and manage posts and stories, send and reply to direct messages, review and reply to comments, view insights, and/or create and manage ads. Click Save Changes.

Your assistant can click Inbox in the left panel to access and reply to all Instagram and Facebook comments and direct messages. To create new posts and stories (or manage existing posts and stories) and/or check mentions and tags, your assistant can click Post & stories in the left panel. Your assistant will also be able to use Creator Studio to create new content, including live streams, for your Instagram account. You can both access Creator Studio at https://business. facebook. com/creatorstudio/home?mode=instagram.

There are many social media management suite options, with Hootsuite, Later, SproutSocial, ZohoSocial, Buffer, and Agora Pulse being the most popular. While social media management suites aren’t free, they could be a worthwhile investment if your brand strategy involves social media.