Be aware of potential misunderstandings. For example, the word “artistic” sounds a lot like “autistic,” especially if you have a British accent. Unless both words apply to you, you might want to choose something different. Avoid saying “channel” in your channel name. Just like “Star Wars” sounds cooler than “Star Wars: The Movie,” it’s better if you leave out the word “channel. " For example, “Brad’s Math Channel” sounds less professional than “Math with Brad” or “Brad the Math Man. " Try puns and rhymes. For example, if your name is Jane Doe and you’re an artist, you could name your channel Jane Doe the Art Pro, PicassDoe, or Doe Vinci.
Choose art that grabs viewers’ attention. It should be 2560 x 1440 pixels, and it must be relevant to your channel’s message. Include your channel’s name or a message in the channel art. This will help solidify your name in the viewer’s mind. Change your channel art regularly. Unless you want to set a brand image by keeping the same picture, consider regularly changing your channel art about what content you are releasing in your channel. For example, if you are doing comedy sketches, change the channel art so that it relates to your current set of sketches. You don’t need Photoshop. GIMP, Picmonkey, Pixlr, and Krita are examples of programs you can use to draw for free. Don’t steal art. Never take someone else’s work without permission. Use free stock photos or draw your own.
Use the description to include links to your other websites, or to update news about your channel. Discuss who appears in your videos and link other related channels. Make sure your description makes sense, because it is publicly visible at all times. It should most likely be a brief description of you and your channel.
For example: if your videos are about knitting beautiful hats, you could call it: Proudly Knitted; The Infinite Knitter; or Woolly Mountains. And so forth.
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Brush up on basic video-making techniques. If you’re talking into the camera, make sure that the camera is steady and that you are speaking clearly and at a good volume. You may have the funniest skit in the world, but nobody is going to watch it if they can’t hear or see you properly. If you are making a YouTube video for a gaming channel, you will need a recording software. There are many recording software out there, Bandicam being one of the most popular. With the Bandicam free trial, you can make videos up to ten minutes for free!
There are a variety of free and open source video editors available online. Many of these contain the same features or similar features as expensive professional editing software. For beginners, feel free to get acquainted with the free software that comes with your computer. For Macs, iMovie and for Windows, it’s the Windows Movie Maker. After you become acquainted with these interfaces and the technology behind them, you can progress to more complicated and more powerful software. If you use music, it will have to be Non-copyright music, or music with permission of the maker.
Show a teaser of clips from the video that the viewer is about to watch. Make sure that your personality is front and center from the start of the video. Talk directly to the audience. Introduce the video personally, quickly discussing what to expect (don’t give away your twist if you have one!). If you’ve built a brand, such as your name or a series that you are creating, make sure that is distinct and professional looking at the start of your video. When making a nonfiction video, such as a review or tutorial, make sure that the purpose of the video is clear at the very beginning. This will keep viewers from looking for another, more informative video.
Create videos leading up to the event to capitalize on pre-event searches. As anticipation grows for an event, more and more people will be searching for related content. Create videos during the event to cover it as it is happening. This is great for viewers that can’t otherwise experience the event themselves. Create follow-up videos after the event. Use this time to summarize what happened and analyze any information. Interact with your viewers throughout the process to keep them coming back to your channel. During big events, increase the amount of content you release to continue capitalizing on new viewers. More content shows viewers that you are knowledgeable and passionate about the event.
Break up long videos into segments that focus on different aspects of the larger issue that the video is addressing. This will make the content more digestible for the viewer.
You can use annotations to easily allow viewers to subscribe to your channel. Use annotations on old videos to link to updated content. Annotations can act as a “table of contents” for long videos, allowing you to link to specific times in the video.
To make good videos enhance the quality of the external microphone. Try to minimize the reverberation while recording. [1] X Research source You can record with a pop filter or in a closet with some clothes in it. [2] X Research source Find the right distance to keep the mic while recording. [3] X Research source
If you want to control who watches the video, click the Privacy drop-down menu and select Private. You can then add the YouTube usernames or email addresses of the people who you want to be able to view the file. You can send up to 50 private invitations per video. If you want to upload videos that are longer than 15 minutes, you will need to verify your account with Google.
Try to narrow down your appeal to a few keywords when coming up with tags. For example, instead of tagging your video as “singing”, narrow it down to the style: “blues singing”, “country singing”, “freestyle rapping”, etc. You can tag videos any way that you think people will search for it. Your tags should thoroughly describe the content of your video. Use a mixture of broad and specific tags. For example, if you are making a short comedy film about ninjas, use the tags “short film”, “ninjas”, “funny”, “martial arts”, “action”, “fighting”, “silly”, etc. You can use tags to create “sets” of videos. Create a unique tag and then apply it to each video that you want to keep together. This will lead to more clicks through to your related videos.
Setting a consistent release schedule can help build a following. Think of it like a TV show; everyone looks forward to a new episode of their favorite show, and they know exactly when it will be coming. Try to update weekly or every other week.
Spend a few hours after uploading a video responding to the comments that viewers make about it. These viewers are your most die-hard fans because they are the ones eagerly anticipating the release of new content and are brave enough to comment on it. Treat them with respect, and you will see their numbers grow. Moderate the comments on your page as much as possible. While reading nasty comments can be funny, they detract from your channel and drive viewers away. Remove comments that would offend others and report abusive users. This will help create a friendlier environment for your regular viewers. Pose questions to your viewers. Try to keep the questions simple, such as Yes/No questions or “Voting” questions. This will keep negative feedback down and promote good discussion amongst your viewers.
Link to other user’s content that you feel complements your own. This will help your channel show up on searches as related viewing. Try to maintain a schedule for adding other links to other videos. Curate your linked and liked videos on days that you are not uploading your own videos. This will help break up the wait between your videos, keeping your viewers active on your channel. When liking other videos, make sure that they are videos that you feel will appeal to the widest audience of your viewers as possible. You don’t want to turn away your audience because no one likes the video you liked.
Make sure that your viewers can easily reach the channels that you are collaborating with. You want them to be spending their time delving into the content that your community has created.
Avoid spamming your social media networks with links to your channels. A friendly reminder now and then is good, but almost no one reacts positively to being hammered with links.
